LILU

LILU was founded in 2026 in New York City, United States by Kate Caballero.

LILU Agency is a boutique creative studio serving B2B tech companies, with a growing focus on fashion and cinematic brands. Working alongside founders and marketing teams, the studio develops brand identities, websites, content, and marketing materials that help businesses tell clear stories about complex products. The name LILU takes inspiration from Leeloo in The Fifth Element. The studio positions itself as the “missing piece” for growing tech companies: a creative partner that brings their brand identity and go-to-market presence together.